BITE-SIZED EDUCATIONAL VIDEOS WITH
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Short videos filled with small snippets of information for stockists use and consumers on social media.
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WHAT THE
CUSTOMER NEEDED
A series of short videos with the aim to educate, inspire and encourage UK consumers to begin or continue to look after garden birds and share decades of knowledge nationally. These are also a perfect resource for their stockists to use in store or on their own social media.
2 Campaigns were needed:
Bird Bites, 52 videos, 1 for every week of the year, for their bird care brand, Honeyfield's.
Poultry Posts & Small Animal Snippets, 33 videos, for their small animal brand Marriage’s Feed.
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HOW WE HELPED
Campaign 1 – Bird Bites
52 Videos
1 to be released every week
on Facebook
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We researched
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We scripted
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We directed
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We filmed (in only two days!),
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We starred in
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We edited
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We delivered
Campaign 2 – Poultry Posts & Small Animal Snippets
33 Videos
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We directed
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We filmed on location
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We edited
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We delivered
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WHAT WERE
THE RESULTS
Combined with a social media and trade plan launch campaign. these videos received thousands of views each and their Facebook likes doubled to 16k within 5 months!
100,000 YouTube views
500,000+ Reach on Facebook
40,000+ Engagements on Facebook
