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BITE-SIZED EDUCATIONAL VIDEOS WITH

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Short videos filled with small snippets of information for stockists use and consumers on social media.

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WHAT THE
CUSTOMER NEEDED

A series of short videos with the aim to educate, inspire and encourage UK consumers to begin or continue to look after garden birds and share decades of knowledge nationally. These are also a perfect resource for their stockists to use in store or on their own social media.

2 Campaigns were needed:

Bird Bites, 52 videos, 1 for every week of the year, for their bird care brand, Honeyfield's.

Poultry Posts & Small Animal Snippets, 33 videos, for their small animal brand Marriage’s Feed.

Image by William Moreland
Image by Sandy Millar

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HOW WE HELPED

Campaign 1 – Bird Bites

52 Videos

1 to be released every week

on Facebook

  • We researched

  • We scripted

  • We directed

  • We filmed (in only two days!),

  • We starred in

  • We edited

  • We delivered 

Campaign 2 – Poultry Posts & Small Animal Snippets

33 Videos

  • We directed

  • We filmed on location 

  • We edited

  • We delivered

Image by Lukas Blazek
Image by ROBIN WORRALL

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WHAT WERE
THE RESULTS

Combined with a social media and trade plan launch campaign. these videos received thousands of views each and their Facebook likes doubled to 16k within 5 months!

100,000 YouTube views

500,000+ Reach on Facebook

40,000+ Engagements on Facebook